Let's talk about chefs, baby: Comparing three types of home cooks on recipe use before and during COVID-19

Not everyone comes to the kitchen equally equipped and, as such, does not have the same opportunities for gaining cooking skills, resulting in different taste standards and less healthy food intake. This paper aimed to cluster home cooks based on their ‘cooking capital', consisting of their incorporated capital (self-reported cooking skills, attitudes, behaviors) and objectivized capital (access to cooking means), and investigate the differences in food-related preferences and behaviors. In total, 19.378 home cooks, older than 26 and living in one of the 38 participating countries, completed an online survey. Two-step clustering was used to create clusters that were then compared on recipe use, bread baking at home, and food intake, both before and during COVID-19. Three segments emerged: low-priority cooks (lowest cooking capital), everyday cooks (middle bracket), and hobby chefs (highest cooking capital). Clusters differed significantly regarding recipe sources, valued recipe aspects, and food intake. Hobby chefs appraised high-capital aspects more (taste, healthiness, sustainability) and reported overall healthier diets. Practical elements (ease, preparation time) were valued highest by low-priority and everyday cooks. During COVID-19, all segments used all recipe sources less frequently;practical ingredient-related variables, tastiness, innovativeness, and health increased in importance for all. Some gaps between clusters on practical and high-capital recipe preferences grew smaller during the pandemic. Implications are made for a segmented communication approach adapted to each cluster of home cooks rather than focusing on upper classes with higher levels of cooking capital. © 2023 Elsevier B.V.

"They Are Wallowing in Luxury, but Complain About the Struggles of Lockdown" A Field Study of Audiences' Responses to Celebrity COVID-19 Posts

Many people are fascinated by celebrities and like to follow them and leave positive comments online about the luxurious lives they lead. There are doubts and concerns, however, about whether celebrity posts regarding personal experiences and advice generate positive responses when their audience is in a situation of chronic stress, such as during a pandemic. On the basis of a field study of real celebrity COV1D-19 Instagram posts, this study tested a model for exploring the rote of both contextual (i.e., references to luxury in celebrity posts) and individual (i.e., upward social comparison orientation [SCO] and attitudes toward the celebrity) factors in explaining how audiences respond emotionally and behaviorally (i.e., commenting) to celebrity posts during a stressful period. The results indicated that the audience's emotional and behavioral responses were more negative toward posts with more cues of luxury. SCO seems to moderate these effects, indicating that upward SCO based on these cues can motivate and support to a certain level, but switches to negative effects once the focus on luxury becomes too strong. The results regarding attitudes toward the celebrities behind the messages confirmed the powerful role of this variable during chronic stress, establishing a link between more positive attitudes and more positive emotional responses (amusement and inspiration). These results offer some first exploratory insights into the role of celebrity representations during a global period of stress, which could lay the basis for future experimental research on this topic.

Think Positive, be Positive: Expressive Writing Changes Young People’s Emotional Reactions Towards the COVID-19 Pandemic

Combining the transactional model of stress and coping and expressive writing theory, this research studied whether writing on one’s personal experiences with the COVID-19 pandemic may improve young people’s emotional reactions to the situation. A standard expressive writing instruction was compared to a positive writing instruction (writing about the positive aspects) and a coping writing instruction (writing about previous experiences and how these are helpful to cope with the situation). The results showed that participants in the positive writing instruction experienced a significantly higher positive change in feelings in relation to the COVID-19 pandemic in comparison with participants in the other writing instructions. This relationship was not mediated by the relative contents of writing. The results can help in designing online social support interventions for coping with the COVID-19 pandemic and stressful events in general. Copyright © 2022 Mariën, Poels and Vandebosch.